The project for PSM (Paper Solutions Manfioletti GmbH) involved designing a professional website aimed at corporate clients with a strong focus on sustainability.

The site was crafted to showcase PSM’s eco-friendly hygiene solutions and 25 years of industry expertise while aligning with the values of environmentally conscious businesses. The design emphasized clarity and accessibility, delivering a seamless user experience across devices. By blending a modern, minimalistic aesthetic with functional elements, the site effectively communicated PSM’s commitment to sustainability and innovation, building trust with its target audience.

Simple shapes tell a clearer story

In this project, we used the circle as a central visual element, inspired by its presence in the PSM logo and throughout the website design. The circle symbolizes the toilet paper roll, emphasizing sustainability and a closed production cycle. This visual motif creates harmony and strengthens the connection with the brand’s eco-friendly focus, resonating with corporate clients who prioritize sustainable solutions.

Refined Elegance: Color Choice Inspired by the Brand's Heritage

When selecting the accent color for the project, we drew inspiration from the client's original logo. By softening the hue and making it more delicate, we highlighted the premium nature of the company. This subtle adjustment not only aligned with the sophisticated aesthetic of PSM but also emphasized its commitment to quality and sustainability, reinforcing the brand's high-end positioning while maintaining a clean, modern look throughout the website design.

The website features a clean, intuitive layout optimized for all devices, ensuring seamless navigation and consistent functionality across desktops, tablets, and smartphones. This design allows users to quickly access product and service information without unnecessary clutter, providing an effortless browsing experience.